Internet y los medios sociales como fuente de información de valor estratégico- Anuario dircom 2013


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Contenidos de un informe que he realizado para el Anuario de la Comunicación Dircom 2013.

anuariodircom2013Durante los quince últimos años, la evolución del acceso a internet ha crecido de forma exponencial, aunque existe un hecho que destaca por encima del resto: se estima que de toda la información disponible en internet, al menos el 70% es contenido generado por los propios usuarios de forma individual, principalmente asociado con opiniones y conversaciones públicas y colectivas.

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la escucha en internet: conocimiento estratégico para las organizaciones


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Ayer tuve el placer de impartir un taller de Dircom CyL, sobre cómo la Escucha en Internet puede generar Conocimiento Estratégico para las Organizaciones.

Taller de Dircom CyL a cargo de Emilio del Prado

 

 

A continuación incluyo un resumen del taller elaborado por Dircom. Sigue leyendo